Customer
Blue1 – the leading low cost airline in the Nordics

Scope of Requirements
With airline fuel costs spiraling there was an urgent need to reduce cost and generate new revenues

Despite many customers using the internet to book, voice call volume continues to grow handling Reservations and Customer Support enquires

In line with many other airlines Blue1 choose to reduce it costs of in-bound call centre support by migrating from its international and no-cost telephone numbers to low-cost premium rate numbers

Solution Provided
Tripudio have provided a uniform and single source to collect all pan-European reservations calls and deliver them into Blue1’s Estonian contact centre

Specific numbers for reservations and customer services provide a uniform customer journey for all customers, acting a complementary channel to the internet

Financial Benefits
Significant cost reduction of telecommunication costs and new ancillary revenue income generated from each in-country PRN number

Other operating divisions in the SAS airline group now looking to deploy the same solution