Customer
Jet4you – the Moroccan based Low Cost Airline

Scope of Requirements
The need to standardize passenger ticket sales and general enquiries within their international call centre.

To replace costly local and international 1-800 toll free telephone services.

A desire to support the cost of this sales & support channel to assist in improving yield per ticket and enhancing customer responsiveness.

To provide a uniform ‘customer journey’ for all customers, as a discrete but complementary channel to the internet.

Solution Provided
Revenue generative telephone numbers were deployed in its major pan-continental markets allowing filtering / segmentation of calls prior to their delivery to the off-shore call centre staff.

Financial Benefits
Significant cost reduction vis a vis previous toll-free services and an income stream generated from individual in-country numbers that help contribute to the costs of running the call centre and marketing program.